I'm getting quite fond of online shopping. But I get influenced to a certain degree by the websites - how sophisticated, organised or appealing they look. And in the realm of football shopping, I think no website currently matches up to the Arsenal club website. For example, in the shopping page for their third strip - purple jersey, they have a unique feature that showcases the player's face and a rotating graphic showing the jersey's image with name and number behind. Really high-class looking. It nearly made me want to purchase the jersey just to celebrate the website.
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